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Lecture of Mr. Ji Cheng,General Manager of Automotive Industry LEONI Wiring Systems,China

来源: 时间:2018/7/2 10:54:00
    Recently, at the invitation of the School of Management, Mr. Ji Cheng, the general manager of the automotive industry - LEONI Wiring Systems, China and the partner of consulting firm - iCG Consulting Firms, China, served as the guest of management forum. He is taking a lecture on the theme of "new era of corporate management and new ideas of perceptual quality " in the HIT Science Park 2H307. Some EMBA and MBA students attended the lecture.
    At the beginning of the lecture, Mr. Ji Cheng gave a brief introduction of his own learning experience at Babson Business School and China Europe International Business School, and he focused on introducing the TechMark business battle to students. Then, Mr. Ji Cheng used the Balanced Scorecard to illustrate the importance of balance in setting strategic goals, using strategic pyramids to explain how companies set strategies and the significance of strategy for each employee. Mr. Ji Cheng also explained how to implement the strategy and distribute profits through the company's strategic analysis model. Finally, Mr. Ji Cheng cited the example of the automotive industry to illustrate the importance of planning and organizational structure to the enterprise.
    Subsequently, Mr. Ji Cheng shared the concept of perceptual quality with the students, which showed that the difference in perceptual quality caused the difference in values. The higher the perceptual quality, the stronger the happiness. In the enterprise, the perceptual quality also plays a key role. Only if the perceptual quality of the personnel at all levels of the enterprise is continuously improved, the quality of the enterprise can be continuously improved. Mr. Ji Cheng cited many examples of ASUS mobile phones from both sides, and the classmates here listened with great interest.
    At the end of the lecture, there was a warm applause from the venue. Along with the warm applause, the management forum presented  a calligraphy work with Mr. Ji Cheng, and the student representatives took a photo with Mr. Ji Cheng.

发布者:en_admin 

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